How it works

From campaign setup
to verified reach.

Define your rules — Varmply handles distribution, tracking, and payouts.

01
Step 01DEFINE

Define your campaign rules

Set your brief, eligibility requirements, deliverables, and deadline. Everything is crystal clear before any creator applies.

SetupStep 1 of 4

Campaign Name

Summer Launch Q3

Platform

TikTok

Content

Video

Description (preview)

We are looking for creators to make 15s videos demonstrating our new summer collection...

Target Reach

500,000+ views

Preview & Save
02
Step 02FUNDING

Activate with escrow

Lock your campaign budget in escrow. Creators can see funds exist before they apply. No budget = no campaign. Trust is built in from day one.

🔒

Campaign Locked

₦500,000

Allocated Budget85%
₦425,000 committed₦75,000 remaining
🛡️Secured₦500K
💸Pending₦125K
Released₦300K
Manage Funds
03
Step 03ANALYTICS

Monitor in real time

Watch submissions come in. Track reach, engagement, and impressions per creator as they happen. Every metric is validated automatically.

Live TrackingCampaign Metrics
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7

Total Reach

148K+12%

Eng. Rate

8.4%+1.2%

Creators

18 Active

Budget Used

90%
04
Step 04PAYOUTS

Pay for verified results

Funds are released only when performance is confirmed. Unused budget returns automatically. You only ever pay for what actually happened.

💸

Total Released

₦2,400,000

D
Dami Creates@dami_creates
₦25,000Paid out
C
Chuks Video@chuka.tv
₦18,000Paid out
Review Pending
Dashboard & Analytics

Total visibility.
Zero guesswork.

₦1.13M

Total budget

44

Creators

8.9%

Avg. eng. rate

Campaign DashboardLive

Every active campaign, submission,
and spend tracked in real time.

Live TrackingCampaign Metrics
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7

Total Reach

148K+12%

Eng. Rate

8.4%+1.2%

Creators

18 Active

Budget Used

90%
Metrics

Every metric. Automatically tracked.

Reach, impressions, engagement rate — all captured without relying on creator self-reporting.

4+

Signal types

100%

Auto

Creator Insights

Per-creator breakdown.

See exactly how each creator performed. Who drove the most reach? Make data-driven decisions.

847+

Creators

Live

Updates

Budget Tracking

Full budget visibility.

Track escrow balance, released funds, and projected spend in real time. No surprises.

₦0

Surprises

Real-time

Tracking

Live Performance

Real campaigns.
Verified results.

Every figure is validated automatically — no self-reporting, no manipulation.

BeatDrop Q1 LaunchActive

148K

Total Reach

₦450,000 spent90%

18

Creators

₦500K

Budget

8.4%

Eng. Rate

SoundSave Feb DriveCompleted

9.1%

Engagement Rate

₦280,000 spent100%

14

Creators

₦280K

Budget

92K

Reach

GreenLoop CampaignActive

67K

Total Reach

₦210,000 spent60%

12

Creators

₦350K

Budget

7.3%

Eng. Rate

All figures validated automatically — no self-reporting

Escrow System

Your budget is protected
by design.

Funds only leave escrow when performance is confirmed. No exceptions, no overrides.

Escrow SystemProtected

₦0

Lost to non-performance

Every naira locked
before creators apply.

Budget enters escrow the moment your campaign activates. Creators see funds exist before applying — no budget means no campaign. If a creator misses requirements, the system flags their submission.

100%

Pre-locked

₦0

Early access

48h

Avg. return

0

Disputes

ValidationAuto

98%

On-time payouts

Each creator's payout is automatically released once the campaign ends and their metrics are validated.

0

Manual steps

48h

Avg. payout

Refund PolicyAuto-return

100%

Returned if unused

Unused or incomplete campaign funds are automatically refunded within 48 hours—no disputes, no chasing.

0 days

Dispute time

Auto

Returns

Escrow protected — funds released only on verified delivery

Creator Content

The content your
campaigns produce.

Real creators, real deliverables. Every post tied to a verified campaign brief.

@amara.creates

BeatDrop Q1 · TikTok

120K views

@dayo_creates

SoundSave · TikTok

88K views

@layla.ng

GreenLoop · TikTok

54K views

@seunvibes

BeatDrop Q1 · TikTok

210K views

@chuka.tv

SoundSave · TikTok

67K views
FAQ

Sponsor questions,
answered.